“Every problem is a gift – without problems we would not grow.”

Anthony Robbins

A little bit about me

I solve problems and create nice useful stuff daily using: empathy, heart, head and methodologies; someone calls it UX!
I assume, I make mistakes and learn, I iterate, sketch and test, I wireframe and prototype, I validate.
I design starting from the users, creating stress free products and interfaces that make users happy… and my bosses too.

I’m an eternal learner, constantly updating myself, doubting and trying again finding the perfect combination. Sociable, open minded and passionate about human behaviour and psychology, I am a joy to work with.

Inventor of the ‘Mince Pie Testing’ the most powerful UX technique that no one is talking about!

Do you want to know more? Download my CV

This is what I do

UX Training

Let me take your team to the next level, I'll train your designers to become first class professionals.


Business needs are important, but if you don't care about your users... well you won't make money. Let me see what I can do for you. Turn the kettle on and let's have a chat.

Free Workshops

With these series of highly collaborative workshops you'll be able to learn how to create great UX design, processes and fix any digital problem.